VISUAL DESIGN  
   & ART DIRECTION
For branding, spaces and digital products.











HELLO

I’m Serena, an Italian designer based in Vienna, Austria, with 10 years of experience in visual design and creative concept development. Combining creativity with strategic vision, I design engaging brand experiences across digital and print media.
 


















• PRINTED MEDIA

Future Scenario Report

Data-driven insights into
the future of mobility.












• BRAND DESIGN

Pierer Innovation

Shaping the future with tech,
passion and a bold identity.



• ART DIRECTION  

AAA - Festival Sostenibilità
AWARD 2024

Sustainability reimagined through
Enna’s history and nature.








• DIGITAL MEDIA

Abatec

Smart tech solutions that
connect people and systems.













When creativity meets structure and objectivity, lateral thinking transforms every project into something unique.












ART DIRECTION

Vision & Strategy
Creative Direction
Concept Development
Visual Execution & Quality Control
Strategy & Positioning
Logo & Corporate Design
Communication & Experience
Architecture & Consistency





DIGITAL MEDIA
Digital Strategy
Digital Publishing & Campaigns
User Interface (UI) Design
Web Design
PRINTED MEDIAEditorial design for Reports
Print Production & Quality Control
Brand Materials Design
Custom Print Solutions








My visual background is shaped
by the spaces I have lived in, working with talented individuals, collaborating with exceptional entrepreneurs. 

  









RANDOM GRAPHICS HERE :)











Looking forward to some
inspiring conversations.SERENA TRAPANI
Visual Designer
& Art Director SAY HELLO
ser.trapani@gmail.com
Behance  |  LinkedIn



@2024
Vienna,