My name is Serena, I am an Italian designer based in Vienna, working in Visual Design and Art Direction. Driven by curiosity and aestethic sensibility, I explore creative research as a strategic path for designing solutions.
From Catania to Urbino, from Wels to Vienna, each place has left its influence on my visual background.
I believe in cross-cultural exchange, versatility and open-mindedness, looking at these values as a personal way to improve the world.
++++++ Italian
++++++ English
++++++ German
++++++ French
― KTM
― Husqvarna
― GasGas
― Pierer Digital
― Pierer Innovation
― Abatec
― Creativity
― Involvement
― Innovation
― Curiosity
― Cultural exchange
― Adobe Creative Suite
― Figma
― Wordpress
― Basics HTML/CSS
2017
MA DEGREE
Communication & Design for Publishing
ISIA - Urbino (Italy)
2014
BA
Graphic design & Business Communication
Academy of Fine Arts - Catania (Italy)
WORKSHOPS
2024
AIssistance PROMPTING WORKSHOP
with Alexander Schurr
Linz (Austria)
2023
OFFF DESIGN FESTIVAL
with Collins - David Carson
Barcelona (Spain)
2016
INFOGRAPHIC
with Michael Stoll
ISIA - Urbino (Italy)
2015
TYPE DESIGN
with Albert Pinggera
ISIA - Urbino (Italy)
2015
LEKTON FONT DESIGN
with Luciano Perondi
ISIA - Urbino (Italy)
2021 - 2024
GRAPHIC DESIGNER
LX media - Digital Agency
Wels (Austria)
2019 - 2021
GRAPHIC DESIGNER
& ART DIRECTOR
Copystudio - Design Studio
Ragusa (Italy)
2017 - 2019
GRAPHIC DESIGNER
& ART DIRECTOR
StudioPROD - Architecture & Communication
Caltagirone (Italy)
2016 - 2017
GRAPHIC DESIGNER
INTERNSHIP
Studio Latino - Design Studio
Catania (Italy)
2014 - 2015
ASSISTANT LECTURER
Academy of Fine Arts
Catania (Italy)
AWARDS
2019 (award event 2023)
SICILIA FELICISSIMA
AAA - Festival
AWARD
― Vision & Strategy
― Creative Direction
― Concept Development
― Quality Control
― Photography
― Event & Space Identity
― Orientation Systems
― Strategy & Positioning
― Brand Architecture
― Communication
― Experience
― Storytelling
― Identity Development
― Brand Consistency
― Digital Strategy
― Content Creation
― Digital Publishing
― User Interface (UI)
― Digital Branding
― Digital Campaigns
― Web Design
― Editorial Design
― Annual Reporting
― Corporate Publishing
― Print Production
― Quality Control
― Brand Materials
― Custom Print Solutions