My name is Serena, I am an Italian designer based in Vienna, working in Visual Design and Art Direction. Driven by curiosity and aestethic sensibility, I explore creative research as a strategic path for designing solutions.
From Catania to Urbino, from Wels to Vienna, each place has left its influence on my visual background.
I believe in cross-cultural exchange, versatility and open-mindedness, looking at these values as a personal way to improve the world.
++++++ Italian
++++++ English
++++++ German
++++++ French
― KTM
― Husqvarna
― GasGas
― Pierer Digital
― Pierer Innovation
― Abatec
― Creativity
― Involvement
― Innovation
― Curiosity
― Cultural exchange
― Adobe Creative Suite
― Figma
― Workpress
― Basics HTML/CSS
2017
MA DEGREE
Communication & Design for Publishing
ISIA - Urbino (Italy)
2014
BA
Graphic design & Business Communication
Academy of Fine Arts - Catania (Italy)
WORKSHOPS
2024
AIssistance PROMPTING WORKSHOP
with Alexander Schurr
Linz (Austria)
2023
OFFF DESIGN FESTIVAL
with Collins - David Carson
Barcelona (Spain)
2016
INFOGRAPHIC
with Michael Stoll
ISIA - Urbino (Italy)
2015
TYPE DESIGN
with Albert Pinggera
ISIA - Urbino (Italy)
2015
LEKTON FONT DESIGN
with Luciano Perondi
ISIA - Urbino (Italy)
2021 - 2024
GRAPHIC DESIGNER
LX media - Digital Agency
Wels (Austria)
2019 - 2021
GRAPHIC DESIGNER
& ART DIRECTOR
Copystudio - Design Studio
Ragusa (Italy)
2017 - 2019
GRAPHIC DESIGNER
& ART DIRECTOR
StudioPROD - Architecture & Communication
Caltagirone (Italy)
2016 - 2017
GRAPHIC DESIGNER
INTERNSHIP
Studio Latino - Design Studio
Catania (Italy)
2014 - 2015
ASSISTANT LECTURER
Academy of Fine Arts
Catania (Italy)
AWARDS
2019 (award event 2023)
SICILIA FELICISSIMA
AAA - Festival
AWARD
― Vision & Strategy
― Creative Direction
― Concept Development
― Quality Control
― Photography
― Event & Space Identity
― Orientation Systems
― Strategy & Positioning
― Brand Architecture
― Communication
― Experience
― Storytelling
― Identity Development
― Brand Consistency
― Digital Strategy
― Content Creation
― Digital Publishing
― User Interface (UI)
― Digital Branding
― Digital Campaigns
― Web Design
― Editorial Design
― Annual Reporting
― Corporate Publishing
― Print Production
― Quality Control
― Brand Materials
― Custom Print Solutions
I find beauty in contrasts—where brutalism meets baroque and minimalism speaks volumes. Curiosity drives me to explore, while empathy shapes my vision.
My inspiration comes alive in the unexpected: the elegance of biological patterns, from books, ambient music and food, an important element to better know people and lifestyles.
My favourite playlist
for creative work.
Baroque, Jugendstil,
Antonello da Messina,
Raffaello, mosaics and
mythology.
I cultivate a passion
for maps and data
visualisation
studies, notes and aestetics.
Xavier Dolan, 2012.
My favourite story about
“Being your true self”.
Every revolution starts with dialogue.
What’s your next one?
Visual Designer & Art Director
Behance | LinkedIn