WHO I AM

My name is Serena, I am an Italian designer based in Vienna, working in Visual Design and Art Direction. Driven by curiosity and aestethic sensibility, I explore creative research as a strategic path for designing solutions. From Catania to Urbino, from Wels to Vienna, each place has left its influence on my visual background.

I believe in cross-cultural exchange, versatility and open-mindedness, looking at these values as a personal way to improve the world.













LANGUAGES

++++++    Italian 
++++++    English       
++++++    German
++++++    French

CLIENTS

― KTM
― Husqvarna
― GasGas
― Pierer Digital
― Pierer Innovation
― Abatec

VALUES

― Creativity
― Involvement
― Innovation
― Curiosity
― Cultural exchange
TOOLS

― Adobe Creative Suite
― Figma
― Wordpress
― Basics HTML/CSS









EDUCATION


2017
MA DEGREE
Communication & Design for Publishing
ISIA - Urbino (Italy)

2014
BA
Graphic design & Business Communication
Academy of Fine Arts - Catania (Italy)




WORKSHOPS

2024

AIssistance PROMPTING WORKSHOP
with Alexander Schurr
Linz (Austria)

2023
OFFF DESIGN FESTIVAL
with Collins - David Carson
Barcelona (Spain)

2016
INFOGRAPHIC
with Michael Stoll
ISIA - Urbino (Italy)

2015
TYPE DESIGN
with Albert Pinggera
ISIA - Urbino (Italy)

2015
LEKTON FONT DESIGN 
with Luciano Perondi
ISIA - Urbino (Italy)
EXPERIENCE


2021 - 2024
GRAPHIC DESIGNER
LX media - Digital Agency
Wels (Austria)

2019 - 2021

GRAPHIC DESIGNER
& ART DIRECTOR
Copystudio - Design Studio
Ragusa (Italy)

2017 - 2019
GRAPHIC DESIGNER
& ART DIRECTOR
StudioPROD - Architecture & Communication
Caltagirone (Italy)

2016 - 2017
GRAPHIC DESIGNER
INTERNSHIP
Studio Latino - Design Studio
Catania (Italy)

2014 - 2015
ASSISTANT LECTURER
Academy of Fine Arts
Catania (Italy)





AWARDS


2019 (award event 2023)

SICILIA FELICISSIMA
AAA - Festival
AWARD












ART DIRECTION

Vision & Strategy
Creative Direction
Concept Development
Quality Control
Photography
Event & Space Identity
Orientation Systems
BRAND DESIGN

― Strategy & Positioning
― Brand Architecture
― Communication
― Experience
― Storytelling

― Identity Development
― Brand Consistency
DIGITAL MEDIA

― Digital Strategy
― Content Creation
― Digital Publishing
― User Interface (UI) 
― Digital Branding
― Digital Campaigns
― Web Design


PRINTED MEDIA

― Editorial Design
― Annual Reporting
― Corporate Publishing
― Print Production
― Quality Control
― Brand Materials 
― Custom Print Solutions





@2025
Vienna,