AWARD 2021
Sicilia Felicissima
(award event 2023)
Focus:
Art Direction | Visual Identity
Concept Design | Illustrations
| Type Design
CLIENT:
City of Enna
AAA is the search for a possible and sustainable imaginary for the city of Enna, which begins with the first festival on environmental, animal and food sustainability. The visual design starts from historical iconographic research, which shows symbols with simple and defined shapes.
The project was targeting different audiences, it was necessary to adopt simple language, familiar in its descriptions and accessible to everyone. It’s six-handed project conducted with constant meetings with the client with whom the team worked to define objectives and concepts.
The extensive research of historical documents was an exciting discovery for the graphic designers teams, providing identifying and unexpected visual cues.
The result is a combination of blocks of colours, arches that create letters, pictograms on the food, fauna and flora that characterize the city and its territory. Enna, a stronghold, is historically represented as a mountain block, made accessible only by the arches on the city walls. From this, fluid and playful imagination takes shape, available to everyone.
Elsa Moro - Serena Trapani - Simona Riccobene