Focus:
Brand Design | Art Direction |
Concept Design | Photoshooting Direction | Workshop Leading | Visual Identity
CLIENT:
Pierer Innovation
With software expertise in big data, blockchain, artificial intelligence and machine learning, Pierer Innovation is an Austrian technology consultant and developer. The company
is part of Pierer Mobility, the Austrian holding company of Europe’s leading manufacturer of powered two-wheelers, producing a full range of premium brands, including KTM, GASGAS and Husqvarna Motorcycles. With its key strengths
in innovation, the company is a pioneer technology leader through the known motorcycle brands.
For the creative team, it was clear the necessity to start an identity definition workshop with the Managing Directors and the Smart Commerce Portfolio Manager. The meeting, through targeted research questions conducted with the research team, conducted the client in a self-definition process, outlining the vision and company objectives.
The world of two wheels is the passionate background that animates the company's objectives. Then speed, grit, ambition, challenge, wish to action, and at the same time, formal rigor and raw architecture of the spaces are reflected in the use of black and white and the red accent color, with distorted patterns that push the feelings of the brand.
Serena Trapani
creative team:
Serena Trapani | Eleonora Muratore
agency:
LX media