GRAPHIC DESIGN  
& ART DIRECTION
For branding, spaces
and digital products.












HELLO


I’m Serena, an Italian designer based in Vienna, Austria, with 10 years of experience in visual design and creative concept development. Combining creativity with strategic vision, I design engaging brand experiences across digital and print media.














• DIGITAL MEDIA

Abatec

Smart tech solutions that
connect people and systems.













• ART DIRECTION

AAA Festival

Sustainability reimagined through
Enna’s history and nature.










• BRAND DESIGN

Pierer Innovation

Shaping the future with tech,
passion and a bold identity.
















• PRINTED MEDIA

Future Scenario Report

Data-driven insights into
the future of mobility.

















When creativity meets structure and objectivity, lateral thinking transforms every project into something unique.









MY EXPERTISE





ART DIRECTION
Vision & Strategy
Creative Direction
Concept Development
Visual Execution & Quality Control


 

Strategy & Positioning
Logo & Corporate Design
Communication & Experience
Architecture & Consistency










DIGITAL MEDIA
Digital Strategy
Digital Publishing & Campaigns
User Interfacre (UI) Design
Web Design









 PRINTED MEDIA
Editorial Design for Reports
Print Production & Quality Control
Brand Materials Design
Custom Print Solutions








VALUES & SKILLS



My visual background
is shape by the spaces
I have lived in, working with talented individuals, collaborating with exceptional entrepreneurs.






RANDOM GRAPHICS HERE :)









 







Looking forward to some
inspiring conversations.
SERENA TRAPANI
Graphic Designer
& Art Director

SAY HELLO
ser.trapani@gmail.com
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