VISUAL DESIGN  
   & ART DIRECTION

For branding, spaces and digital products.











HELLO

I’m Serena, an Italian designer based in Vienna, Austria, with 10 years of experience in visual design and creative concept development. Combining creativity with strategic vision, I design engaging brand experiences across digital and print media.
 











When creativity meets structure and objectivity, lateral thinking transforms every project into something unique.












ART DIRECTION

Vision & Strategy
Creative Direction
Concept Development
Visual Execution & Quality Control

Strategy & Positioning
Logo & Corporate Design
Communication & Experience
Architecture & Consistency





DIGITAL MEDIA
Digital Strategy
Digital Publishing & Campaigns
User Interface (UI) Design
Web Design
PRINTED MEDIAEditorial design for Reports
Print Production & Quality Control
Brand Materials Design
Custom Print Solutions





@2025
Vienna,